PC Industry: Now What?
Early returns confirm what we already knew: that Windows 8’s coming-out was no party.
The problem: Windows 8 is being marketed as a touch-centric OS, and there aren’t many touch-enabled systems available.
The percentage of touch-enabled laptops that were shipped in the fourth quarter was miniscule — less than 1%, according to Digitimes Research. That number is forecasted to grow only to about 10% in 2013. Which means that more disappointing sales are on the horizon.
As I see it, the PC ecosystem has two options if it wants a shot at salvaging 2013: 1) Find a way to reverse that 90:10 ratio, so that the vast majority of systems are touch-enabled, or 2) start marketing non-touch systems to end users.
Read the entire column HERE.