One Microsoft Way?

One Microsoft Way. The irony dripping from the address of the technology giant’s headquarters never fails to tease a smile out of me.

In days gone by, the second entendre was more a commentary on the company’s heavy-handed reign over the software world. You know, like One Microsoft Way or the highway.

That’s a stark contrast to the scene today at One Microsoft Way. The company is playing catch-up in the two crucial personal electronic device markets, and must now court developers to write apps that work on its platforms.

Toward that end, the company is pitching One Microsoft Way as a benefit to developers. With so much commonality across the new Windows platforms, developers can leverage their investment by stretching apps across Windows smartphones, tablets and PCs.

That’s the message the company is serving to developers: write once and sell thrice.

How viable is the One Microsoft Way model? Read on at InformationWeek.com.