It’s a two-horse race right now in the smartphone market: Android on Samsung and iOS on Apple. But on the next turn, Microsoft will have a golden opportunity to nudge its thoroughbred into the pack. To achieve that, Windows Phone 8 needs to be good, but it doesn’t have to be the best platform out there.
To move the market-share needle, Microsoft will have to fix something that bothers us about the platforms we’re carrying around today. They’ll also have to solve something the carriers don’t like about Android and iOS.
If Microsoft understands those hurdles – and I sense that it does – then we’ll see Windows Phone snag share in the coming quarters.
Read the entire column on InformationWeek.com.
