Are you a Flip or a Fold?

No, this isn’t some new Cosmo Quiz. But as the young, fast-growing market for foldable smartphones starts to gain its footing with buyers, patterns are emerging as to who wants what. So are you a flip or a fold, a la Samsung’s latest Galaxy Z Flip4 and Galaxy Z Fold4? If you’re wondering what foldable type folks like you tend to buy, then check out my latest column in the Tech section of USA Today.

But wait, there’s more! Samsung set out to dominate the foldables market since its inception less than four years ago. And it does! But it doesn’t own the market outright. There are other players, with more jumping in from the sidelines.

Want to know how the market started, which electronics makers also compete – and who else might join the fold, so to speak? Read my companion piece on the foldables market in USA Today’s Tech section.