Is Fitbit Ready to Take on Apple?

Fitbit helped kickstart the fitness tracker market. And it’s done well in mainstream smartwatches since introducing the Versa family two-and-a-half years ago.

But premium smartwatches? That’s been rare air for Fitbit. Until, possibly, now. This week, the company unveiled the Sense, a new smartwatch that, at least on paper, seems ready to go toe-to-toe with premium market heavyweights Apple and Samsung.

Find out more. Read my column in the Tech section of USA Today HERE.